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 Founded in 1995, New Era Health Industry is a state certified hi-tech enterprise committed to the research and development of natural healthcare products. By virtue of our advanced technology, capital advantage as a large-scale group and elite specialists, we have teamed up with many research institutions at home and abroad, and gained a great advantage in the healthcare product industry. Since we established ourselves by successfully introducing Guozhen Pine Pollen into the market in July 1995, two major series of healthcare food and daily food have been developed from pine and bamboo, with the dominant brand being Guozhen.
Our production base in Yantai, a beautiful coastal city in China, covers 25,850 square kilometers with certification of GMP and ISO9001. Our products cover more than 20 varieties of healthcare foods as well as common foods, with an annual production capacity of 1.5 billion tablets equivalent to an output value of RMB 2 billion or US$250 million.
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